That’s what a “kibitz” is, according to Google image search. Here’s an excerpt from what it means, on GQ.com, when it’s David Roth and I gettin’ deep about the NBA Playoffs:
Shoals: You know how they say “all politics are local?” Well, all Bulls ads are local.
Roth: The thing with Rose, if I can put on my Brand Manager Cap (it has earflaps!) for a moment, is that the Chicago connection works for him. LeBron is from no-place at this point. Spiritually, he has apparently always been from a gated community near Miami. I think you’re right that the thing that works about the Rose commercial, and maybe doesn’t work for you about Rose, is that he seems to mean it—it feels like he cares because I guess he’s repping his stuff. All the best sneaker commercials have that. There was a Melo one in Baltimore I remember really well that way, with a creepy cameo by a nodding Jim Boeheim.
Shoals: “His stuff”. That sounds like you are saying he’s earnest about his balls.
Next week, the Finals!
“You Only Need To Watch The Last Five Minutes”
Do these people still exist? If so, what do they make of the Heat and Mavericks this past week? I suppose you could have just tuned in to see them dismantle a late lead. The better teams won and all that; the youngsters collapsed, there was an air of inevitability about it, and everything that came before was rendered irrelevant. Except what if you care about process, context, or narrative, or more plainly, tension and release? In a way, an ending like tonight’s is even more dramatic. The Bulls had this game … until they didn’t, and the Heat swooped in to clinch the series. Same with the Mavericks on Monday. It was fun, scary, and overpowering. A nail-biter is one kind of story. This is another.
Addendum: Okay, they still exist. Thanks, Kevin Pelton.



